Key Elements of a Market-Oriented Web Pages(The 7Cs)

1. Context

• Throughout this web site, the context of the site captures its functionally look-and-feel.

• The layout factors of functional oriented of this site are section breakdown and navigation tools. It is essential in providing customers with coherent, easy-to-understand navigation choices.

• For navigation tools, this web site allows visitors directly go to the site the user wants.

• Moreover, skyquestcom.com also allows for quick, no-nonsense access to information that would be relevant to business leaders, such as stock quotes and links to business periodicals, news magazine, and other content-oriented sites.
  

• Navigation on this site is simple, though the site itself is unlikely to win any design award.

2. Content

• Content refers to any digital information included on a website.

• It is focus on the "what" of site presented instead of context focus on the "how" of site design. The medium of the digital subject matter used by skyquestcom.com including text, video and graphic.

• For the dimensions of content, skyquestcom.com applied multimedia mix- this term refers simply to the variety of media- text, audio, image, and graphic.In this web site, we can see that they are focus on the video because it is education commerce web site which provide e-learning online video seminar to members.

• This web site is using reference content type. It is longer shelf life. Moreover, it is historical in nature and is used as supporting or related factual material.

3. Community

• Community is a set of interwoven relationships built upon shared interests.

• In web site skyquestcom.com, there is a group of famous Gurus leave a very usefull and meaningfull testimonials to send they opinion on this web site to all visitors and subscribers.

• Besides, it also provide photo of activity, other links, calendar, and inspiration junction to create strong, lasting relationships between members and firm.

4. Customisation

• Customisation is a site's ability to modify itself to or be modified by each other.

• For skyquestcom.com, it is applying personalised dimensions of customisation. The customisation initiated and managed by the user.

• Login registration is one of the features of personalisation. After the subscriber, the user can use their URL given by skyquestcom to proceed into the web pages.
  

5. Communication

• Communication refers to the dialogue between the website and its users.

• In skyquestcom.com website, it is using interactive dimensions of communication.

• Interactive is two-way communication between the organisation and a user.

• For example, members may send their feedback to the site directly. They can fill up the feedback form provided by skyquestcom.com. Then, the company of skyquest will send back the reply to members email account.

6. Commerce

• Commerce is a transactional capacity of a site. For example, the sale of goods, products, or services on the site, which it may along with shopping carts, shipping and payment options, checkout, and order-confirmation functionally.

• Company of skyquest has a link to the web page of skyquest shopping mall. Member may purchase the education product from this site.

• For those who are interested to the site but without a membership, they can register as a member here to proceed to the shopping and purchasing step.